For the industry, that’s healthy and normal. If Wondery is acquired in the coming months, then pretty much every major buyable company in podcasting will have changed hands recently. In a post-Trump, post-pandemic, post-election world, even The Daily will have to work harder to maintain its audience (if that’s even possible). But if you look at the long-term history of news media consumption, it looks like a staircase: quickly rising in the year or two leading up to an election cycle, then flattening for a year or two afterwards. Nearly every organization that employs a reporter has spun up a daily or weekly news podcast, figuring that if The Daily can swing 4 million downloads a day, there has to be something at that table for them. The tide of the news cycle - and consumer interest in newsy content - will pull against us. There are many reasons to believe that 2021 will bring some significant bumps - ones that won’t upend podcasting but will dull the shine on the industry’s outsized buzz. Podcasters might be ready to wipe their brow and exclaim: Whew, we sure dodged that bullet. Listening has not only bounced back but grown, and more people continue to discover podcasting. That seems weird to say in 2020, with so much economic, health, and political turmoil, but it really did. I don’t share that to show that I was right, but to note that - despite some incredible dire circumstances and predictions - podcasting had a pretty great year. One writer responded: “You can’t be serious.” I told him I was. In radio, we’ve seen disruption like this on a smaller scale before - after 9/11 or a natural disaster, during the holidays, during the outbreak of military action - and things come back pretty quickly.
#Canary mail bullets download#
Really, really bad.Ī few reporters asked me for my thoughts on the download decline, and I said it’ll bounce back.
Advertising buys were canceled at a dizzying rate. The beginnings of lockdown were accompanied by a jaw-dropping decline in downloads and listening. But podcasting had a wild ride in 2020, much different than other media and industries. That isn’t unique to us, and it isn’t unique to podcasting. Outside of a trip to water plants and pick up mail every two or three weeks, I’ve pretty much been the only person who has gone back at all. Sitting around the table, I said, “Perhaps this is the last day we should be coming into the office.” And it was. March 11, 2020: The staff at our podcast company, Magnificent Noise, had lunch together.
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